Singita Blazes New Trail for Innovative Digital Strategy with Website Launch
Cape Town, South Africa – 16 April 2013 – Celebrating 20 years as Africa’s leading luxury safari brand and conservation company, Singita is pleased to announce the launch of their new website. Sporting a brand new look and feel, enhanced function, and rich content, Singita is proudly embracing the demands of the next generation, tech-savvy traveller.
A culmination of an innovative and creative digital strategy developed over the past two years, the website marks a new era for Singita’s online presence. Crafted by Wallop, Vancouver-based specialists in luxury hotel website design, the site will act as a hub for the company’s room availability and spectacular visual content. The progressive design and choice of a WordPress platform is the result of extensive research of both global trends in hotel and travel design and a thorough surveying of Singita’s customer base. Created with tablets and mobile phones in mind, using responsive design, the site will adjust seamlessly to any screen or device. This enhanced version of the website will further augment the modern traveller’s mobile online experience with Singita.
The website promises to display unrivalled content, including extensive video and photography of the Singita’s lodge and camp experience, wildlife and safari. The conservation and community aspects so integral to the Singita experience will be prominently featured, including media produced by guides, guests, and staff. Integration across digital platforms is paramount, and the site will assimilate the brand’s various social media platforms (YouTube, Pinterest, Twitter, Facebook) with blog entries, and e-news campaigns to provide unparalleled, up to the minute wildlife reports and camp updates
In the coming months, Singita plans to expand on this new digital strategy, with the addition of a password protected micro-site to serve travel partners with updated and downloadable rates, fact sheets, videos and more.
Please visit Singita’s new website at: www. singita.com.
In an age where the accelerating destruction of pristine wilderness is beyond repair, Singita is making a profound difference in many parts of Africa. Orchestrating an interdependent relationship between communities, wildlife and tourism that ensures true sustainability, Singita is blazing a trail which is seldom achieved on this scale anywhere else on the continent.
Focused on eco-conscious hospitality, sustainable conservation and evolving local communities, Singita’s vision is to share a unique part of the world while respecting the natural environment and challenging today’s notion of luxury. Recognized internationally for providing the best safari experience in Africa, Singita includes 12 iconic, low-impact, luxury lodges and camps in five African destinations: Kruger National Park and Sabi Sand in South Africa, Grumeti Reserves and Lamai in Tanzania and Malilangwe Wildlife Reserve in Zimbabwe.